Wednesday, March 24, 2010

New In Boxed Wines

New Collection of Artisan Wines in a Break-Through 3L Premium Wine Cask Launched  by Underdog Wine Merchants

LIVERMORE, CA (March 23, 2010) A new collection of artisan wines in an innovative attractive new package was announced  by Adam Richardson, Director of International Winemaking for Underdog Wine Merchants. The international wine collection is being launched with six brands and ten items packaged in a new exciting premium 3L wine cask format, the Octavin Home Wine Bar ™..
Wine Glass 
"This is the first time a collection of super-premium, artisan wines, representing some of the world's best wine regions, has ever been offered in a premium wine cask format," notes Adam. "The wines are sourced from preeminent and emerging wine growing regions including Monterey County; California Central Coast; Marlborough, New Zealand; Spain and Hungary. I am very proud of these wines; each has been crafted by an artisan winemaker to be true to their varietal character, country of origin and unique terroir. Naturally, we start with the best grapes but then, depending on the wine, we will use oak barrel aging, or in the case of our 'racy' whites, barrel and temperature-controlled fermentation. You just do not see this kind of artisan approach to winemaking at this price point, and all of us at Underdog Wine Merchants are very pleased to be able to offer consumers distinctive wines at a very affordable price."

Each Octavin Home Wine Bar holds 20 five-ounce glasses and keeps the wine fresh for up to six weeks after opening, so it can be easily enjoyed in under a month in adult households with daily wine drinkers. "It truly delivers artisan wine, a glass at a time," says Richardson.

The wines in the new artisan collection are Monthaven Central Coast Chardonnay, Cabernet Sauvignon and Merlot; Silver Birch New Zealand Sauvignon Blanc; Boho Vineyards California Old Vine Zinfandel; Pinot Evil Pinot Noir and Pinot Grigio; Big House Red and White; and Seven, produced from seven Spanish red varietals. Wines are distributed nationally with a SRP of $22-24.

The first wine to be released in the new Octavin Home Wine Bar is Monthaven Winery Monterey County Central Coast Chardonnay. Named for its home in Monterey County, California, this wine benefits from one of the world's longest growing seasons, resulting in a "distinctive full-bodied wine with balanced acidity," says Monthaven Winery winemaker Jeff Yamamoto, who works closely with Adam Richardson. " Monthaven Chardonnay is made in California's largest small-lot winery," notes Jeff. "This allows us to keep grapes from different micro-climates and vineyard blocks separate. The wine is carefully crafted in small lots and then barrel-aged. Adam and I selected American Oak for our Monthaven Chardonnay to assure that the fruit flavors shine through, accented by balanced oak notes and agreeable tannins."

Octavin Home Wine Bar bridges the wine world's interests in value, environmental positives and creative packaging. "By choosing an Octavin Home Wine Bar instead of glass bottles, consumers reduce packaging waste by 92% and carbon emissions by 55%; and it offers great value by providing the equivalent of four bottles of wine for the price of three," says Richardson. "This allows us to invest in making great wines rather than traditional expensive packaging. By eliminating glass bottle expense, we reduce packaging and shipping cost, and then pass the savings along to customers. These are wines without compromise, the same wines that would go into a bottle, but with the stylish Octavin Home Wine Bar, we can deliver these wines at an amazing price and with sustainable business practices."

Roger Boulton, Stephen Sinclair Scott Professor of Enology and chemical Engineering, Department of Viticulture and Enology, University of California recognizes the need for the wine industry to improve business practices in regard to sustainability. "One of the future challenges for the management of all wine businesses is the reduction of their carbon footprint. This number is made up of several contributions and a series of changes will need to be made probably requiring ongoing adaptation. There are questions of the ownership of these emissions - such as bottles and packaging - anything a wine company can do to reduce their carbon footprint will probably be viewed positively by consumers and the larger community. Any wine delivered to market that has resulted in one-third less carbon emissions is a significant and consequential improvement in business practices."

"We've been watching the industry as it adopts innovative packaging, e.g., Stelvin caps. Now, the logical progression is for the package itself used for everyday drinking. The Underdog Wine group has increasingly staked a claim on the premium 3L segment; the unique shape of Underdog's new package will further make their wines stand out from the crowd, "stated Eileen Fredrikson, Gomberg, Fredrikson & Associates.

Underdog Wine Merchants are champions of "hidden treasure" or under-appreciated
wines-ones that are truly unique, of great value and the true "underdogs" of the wine world. For information about Underdog Wine Merchants, visit
For more information, visit

To access a high resolution image of the Octavin Home Wine Bar Collection please click here: Octavin Family Image


Jim at MoIppai said...

I like these designs, makes a great change from the usual, standard box look and feel.
Nice idea.

Mark said...

Thanks for sharing. I think too many people are still of the mindset that box wine equates to "bad, inferior" wine. Hopefully, more customers will find out that box wines ain't what they used to be and give wines like these a try!

WineMiser said...

Nice post,

They say 95% + of all wines are consumed with 3 months of purchase.

Therefore the advantages of this style of packaging are overwhelming.

-- consider just the extra weight of a bottle vs. Tetrapaks--

Just like with screwcaps, the consumer will come around.

Nice packaging helps a lot though.

Mark said...

@ WineMiser - Some great points. Your 95% comment is precisely why I think that the industry needs to do more such as this press release to get the word out to wine buyers that "Today's Box Wines" can be terrific. It's going to take a lot of effort to erase the stigma that obviously still exists.

Fat Lester said...

God, how I love a nice glass of quality red wine in the evening.

I do my best to consume the pristine beverage in moderation, but given its health benefits, I occasionally rationalize a second (and on rare occasions third) glass of the tasty and antioxidant-rich beverage.

To the author of this blog (whom I know through Mixx), which would be the first names to come to mind is questioned by a wanna-be (for lack of a better term) wine connoisseur about which brands you'd recommend to someone who enjoys good wine but can only afford to buy it every so often?

joeshico said...

Jim, I hope these make it over to Japan. Received the Monthaven Chardonnay the day I read the press release. Opened last eve. Different but nice.
Mark, I was one of those with a disillusioned mindset. Not now.
Wine Miser, think about a nice wine at $24 that will serve 20 glasses, keep fresh up to 6 weeks and take up little space in the fridge.
Fat Lester, thanks for reading my post. Based on what you said about red wines, I just tasted a nice Syrah and Petite Sirah from Concannon Conservancy. These are excellent California wines priced reasonably at $15 with National distribution.